Alessandra joined the We Are Social group in 2012, where she learned and applied a mix of qualitative and quantitative methodologies mostly catered towards the digital and social media marketing space.
Alessandra has worked closely with gaming, entertainment, technology, and retail brands, developing measurement frameworks, running deep-dive conversation analysis, as well as channel audits and identification of audiences in the current digital landscape. She is fluent in Italian and has worked in Europe and Australia.
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