With inbound marketing and audience intelligence at the heart of her work, Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.
As a community builder, she has a deep love for audience research and social listening; believing that to truly understand your audience, you need to listen to them.
Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She was a nominee for Sprout Social's Community Builder Award in 2020 and has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web, Adweek, and Meltwater.