All You Need to Know about Social Consumer Segmentation

About this talk

What is the role of social data into audience segmentation? How can audience intelligence complement social listening? What is the point in uncovering cultural trends and consumer insights for your consumer segmentation strategy? Carlos Serra will give you the answer to these questions and much more in a session where he will go through an entire journey through the most cutting-edge techniques you can use to surface those insights to inform your business and marketing strategies.