Social Data Summit - Global Online Event

Community Building: Creating Value through Audience Intelligence

A talk by Christina Garnett
Senior Marketing Manager, Offline Community & Advocacy, HubSpot

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About this talk

Community building is a hot-button topic for many companies right now but it's important that you understand best practices for getting started. Having a core understanding of your audience, where they currently live online, and the user culture of those channels is imperative for crafting a sustainable and valuable community.

Participants will learn:

  • the basic needs of a community
  • how to craft a process plan for community building
  • why you need to understand your audience before you can start building a community for them

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Christina Garnett

A former teacher and marketing director, Christina Garnett works with brands to strengthen their digital strategy through community building and audience intelligence.

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