Social Data Summit - Global Online Event

Masterclass: Getting Started with Social Insight: A Route Through the Jungle to Find the Gold

A talk by Jeremy Hollow
Founder & MD, Listen + Learn

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About this talk

We know the platforms aren’t enough on their own. We need people to interpret the results.

So, where do you start?

You can fire up the dashboard and just wade in.

We think it’s better if you have a plan.

The session will share a roadmap for discovering insight and tips we’ve picked up over the last decade.

For people looking to take a 'DIY' approach to social insight but feeling frustrated with how to make sense of the sea of noise in social, it will help them prepare and set up for the task in store; know what to do with the content they source (themselves or from a listening platform); avoid the pitfalls and get the best from what they have in a pragmatic way.

We’ll share our approach to: - Starting out: knowing what to take on, what’s possible and what’s going to have a real impact.
- The roadmap to insight: guidance for each step of the journey from finding the data through to making sense of it. - Preparing to land: how to preach to the not-yet converted colleagues. Dealing with tricky questions and some tips on gaining stakeholder buy-in.

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