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Social Data Summit - Global Online Event

Monitoring Change Through Social Media Measurement

A talk by Alessandra Cervi
Research & Insight Director, We Are Social

04 November 2020, 03:30 PM

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About this talk

This session will cover social data measurement/effectiveness with the following four takeaways:

  • How has social media been measured in the past?
  • What has this measurement achieved for brands, and for the industry?
  • Why social media measurement is more important than ever
  • The new trends and methods of doing it properly

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Alessandra Cervi

Alessandra joined the We Are Social group in 2012, where she learned and applied a mix of qualitative and quantitative methodologies mostly catered towards the digital and social media marketing space.

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