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Social Data Summit - Global Online Event

Precision, Persuasion Performance

A talk by Andrew Nelson
Client Director - Media Division, Kantar

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About this talk

Learn how integrating insights from surveys, social media, search and Kantar’s TGI and Paid Search data assets helped inform and inspire a malt whisky’s brand strategy. Attendees will also benefit from hearing how new techniques can augment tried and tested primary research.

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