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Social Data Summit - Global Online Event

The Importance of Connecting Data, not just Collecting

A talk by Jake Pryszlak
Associate Partner, Newgate Research

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About this talk

Once the market research industry was commonly known as online surveys and focus groups. When you looked on google images the types of things seen would be paper surveys and individuals completing a survey on their mobile. Now in a world of data and technology there are so many different sources and ways of understanding people and revealing new insights. The session will cover how you can understand people and their opinions to uncover new opinions. And how to be journalists of information rather than just individuals who analyse survey data.

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