Sharing the case study of the Swiss Ice Hockey Federation Audience Analysis. Attendees can expect to learn to apply the following processes:
Building of highly targeted audiences from Twitter data and how to map these onto other platforms.
Leveraging the social graph and content feeds to understand how to better engage with existing and target audiences.
Identifying key bridges between existing and target audiences.
Grouping seemingly fragmented consumer clusters by finding commonalities in content and outlook.
Uncovering primary consumer concerns and leveraging them.
Leveraging these audience insights in creating and supplying more engaging content.