A talk by Stephen Dale
General Manager, Northern Europe,
Digimind
Topics covered by this talk
About this talk
According to a Forrester survey among social listening practitioners, 49% of them said competitive intelligence is their top business objective. In an always more competitive business environment, it is not only important to use social intelligence to uncover what consumers desire, but also to keep up with what competitors (incumbent ones or new entrants) are up to. In this session, you will learn how to unveil competitor's strategies, deliver the best customer experiences, identify market opportunities and risks, and more, by combining the practices of competitive intelligence and social intelligence.
Stephen Dale
With over 12 years’ experience in Social Media and Competitive Intelligence, Stephen has cultivated a deep passion for helping businesses harness insights from online data to drive their marketing strategies and aid strategic decision making.
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